A designer is not…

A designer is not a bullfighter, but he must have courage.
A designer is not an artist, but woe betide anyone who does not have a fine arts education.
A designer is not a public relations person, but he must be left-handed.
A designer is not a politician, but he is a diplomat.
A designer is not a soldier, but he defends the company.
A designer is not a philosopher, but he knows how to build his own world.
A designer is not a firefighter, but he must know how to put out fires.
A designer is not an economist, but he manages the resources he has at his disposal.
A designer is not an engineer, but he is capable of solving technical challenges.
A designer is not a writer, but he must explain his ideas with ease.
A designer is not a historian, but he is aware of the background.
A designer is not a scientist, but he needs to constantly investigate.
A designer is not a cook, but he mixes the ingredients conveniently.
A designer is not a seducer, but he has to arouse passions.
A designer is not an anarchist, but he does clash with the established order.
A designer is not an astronaut, but he must always have a global vision.
A designer is not a genius, but he constantly generates.
A designer must always avoid looking like a designer even if he knows he is one.
A designer is Ximo Roca, he knows it and so do I.

Quim Larrea. National Design Award 2000